I was recently asked to comment on future tech trends and what I thought society would be busying themselves with in 2022. Technology is certainly an asset to our working and personal lives and there is a lot to consider with regards to our future relationship. However, here are my five top picks for 2022 and beyond.
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Video, video and more video
Video is going to become even more important in any content marketing strategy and the challenge is going to be finding ways to stand out in this format. The days of taking a month or 3 to produce interesting video content simply won’t cut the mustard. With solutions like our very own walk-in-and-walk-out with an awesome video under your arm studio and access to creating effective video for marketing or engagement purposes will become easier for brands.
We’ve seen some brands using video as a starting point for content and then re-purposing the video content into various other media tools such as blog posts, press releases and podcasts.
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Virtual and Augmented Reality
And so the ‘metaverse’ expands. Virtual and Augmented Reality will play an important role in the metamorphosis of the education and training environment. With the entire working human race now adept and pretty comfy with working from home or in a hybrid set-up, companies need to focus on creating engaging and dynamic virtual or augmented environments for training, lectures, inductions, meetings and conferences.
We expect massive development in not only the technology available for VR and AG, but also the hardware and accessibility.
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Tech conferencing
As we slowly emerge from our home office and begin to revert to in-person engagements, companies will understand that employees and customers quite like the online version of things. Yes, it’s wonderful to get out and elbow-greet your peers, but a balance of online and face-to-face interaction is going to be required and in some cases, you’re going to need to do both.
Innovation in online eventing, meetings and training has progressed phenomenally – now companies will need to carefully marry and balance both formats.
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Cyber security
Sitting in our remote working space has ushered in a few new online security threats to get our knickers in a knot about. Vulnerability management has become more important than ever as businesses are faced with an ambush of new attack vectors (the IT word for route). Security professionals are now tackling corporate systems working from a maze of unmonitored networks. “Bad actors” (the hackers and online bad guys) have moved into multi-stage, multi-pronged attacks that are more sophisticated than ever before, across multiple verticals. Businesses will need to add cybersecurity as a priority item to their board meeting agenda and have a sound protection strategy to overcome:
– AI-powered cyber attacks
– Growing ransomware
– The Internet of Things (IoT) -
NFT’s
“Why can’t you just right-click and save image?” I heard while waiting in the foyer at the vet. A non-fungible token (not only a fun thing to pronounce), is a non-interchangeable unit of data stored on a blockchain; a one of a kind digital asset if you prefer. NFT’s have changed the lives of digital artists thanks to huge sales for this new crypto-audience and we will only see this industry grow. It was only a matter of time before celebrities joined in as they spotted a new opportunity to connect with fans, and now NFT’s can be used to represent ownership of any unique asset – think of a deed for an item in the digital or realm.
Are we really going to tokenise everything? In short, probably yes.
